Global online gaming leader W88 will appear on the front of Wolves’ 2018-19 Premier League kit as part of a two-year sponsorship deal.
W88 will also be prominently featured across the Wolves range of training wear, which will be made available alongside the new home uniform later this month.
The most extensive collaboration of its kind in club history, W88 will work with Wolves as lead partners on various beneficial activations.
“We are delighted to reinforce W88 as our main sponsor for Wolves’ first season in the Premier League, and we anticipate an active supporting bureaucracy going forward,” said Wolves chief executive Laurie Dalrymple.
“The dedication they showed to wolves even extended to them by letting their emblem be changed from their traditional brand blue color to black and gray to complement our old gold, which we really appreciate.
“We are delighted to be working with W88 for the next two seasons. This collaboration is undoubtedly the most important in the history of the club.”
W88’s Hilly Ehrlich, the company’s business development manager, said: “We are delighted to be working with Wolves, a prestigious football team with a rich sporting history that has influenced modern football today.
“This cooperation is a significant step for us in expanding our global reach, and we plan to actively support the club in connecting Wolves defenders in the UK and at large.”
W88 sports partners is an exclusive private equity concept for the sports sector and franchisees. Our goal is to form partnerships with clubs and leagues. To generate additional revenue and increase your club’s financial flexibility using our own approaches.
The University of Wolverhampton currently sponsors the academy shirts. Thus, the club will reveal a sponsor for the junior uniform before revealing the home and away shirts.
According to Dalrymple, Wolves have always been a good family club. Therefore, we take our obligations to children and young fans very seriously.
“In light of this, we have entered into a second agreement with a different company which will feature on all junior kits, which we will unveil very shortly,” the statement read.
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