TikTok brings its TV app to more devices in US and Canada – TechCrunch

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Right before the Thanksgiving holiday in the United States, TikTok is spreading its mark in the living room. The company launched its TV app in North America earlier this month in partnership with Amazon Fire TV. Today, TikTok is rolling out its TV app to more TV platforms across North America, including Google TV and other Android TV OS devices, as well as select LG and Samsung Smart TVs.

The TikTok TV app redefines the popular short video app for the big screen.

Like its mobile counterpart, the app offers access to a user’s “For You” and “To Be Continued” feeds, when logged in, as well as a “Discover” page featuring some of the most popular content in the web. service, including in categories like comedy, games, food, travel, sports and animals, among others. But unlike mobile, where users have to swipe vertically to browse the available videos, TikTok TV includes an autoplay feature that streams a continuous stream without interruption.

To accommodate vertical videos on a larger TV screen, the app displays a lower version of the video in the background to make the experience more visually interesting, instead of just using black bars to fill in the background. screen space.

Image credits: TIC Tac

Prior to today, the company offered a TikTok TV app for Google TV and Android TV in the UK, France and Germany, but had not yet offered this version of the app to users in the US and the UK. Canada. Additionally, TikTok launched its TV app on Samsung TVs in the UK last year. Samsung has announced that it will roll out the app to most of its 2021 smart TVs in the United States this year.

TikTok also states that the new TV app will fit 2018-2021 LG Smart TV models running webOS 4.0 through webOS 6.0.

The expansion could put TikTok in more direct competition with rival YouTube for consumer attention.

Today, Google’s video app is already heavily featured in the living room, where more than 100 million US users watch YouTube and YouTube TV on their large screens. In addition, a third-party eMarketer study found that more than half of U.S. YouTube viewers, or 113.1 million people, are now watching through a connected TV device, according to a report released in October 2021.

However, many of these users may not focus on the short content. Last year, the company said the time spent watching YouTube content over 30 minutes increased by more than 90% over a 12-month period. This could indicate viewers’ interest in longer length video content compared to mobile users. With plans for its ongoing TV app, this may also have been a factor in TikTok’s decision to extend its maximum video length to three minutes earlier this year.

TikTok, in its announcement, announced that it has over 1 billion monthly users – but of course that includes many markets that don’t yet have access to the TikTok TV app.

The new TV app will be rolled out from today on supported platforms.

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