Apple is focusing a lot on sports, especially in 2022. After announcing a major partnership with MLB to show Friday Night Baseball games, the company has also partnered with Major League Soccer to show all Friday Night Baseball games. MLS around the world for 10 years, starting in 2023. On top of that, Apple Music is the new sponsor of the Super Bowl Halftime Show and Apple would be the likeliest winner of the $3 billion deal with the NFL. With all that in mind, a concept imagines what an Apple Sports app would look like.
Graphic designer Parker Ortolani posted his concept on Twitter. Ortolani is known for his concepts regarding Apple’s ecosystem. According to him, with the Apple Sports app, you’ll get “breaking news, track scores in real time, watch games, see highlights, follow your favorite teams, players and leagues.” Apart from content from Apple, this app could be powered by ESPN and other partners.
Its concept is based on three pillars:
- The ultimate sports hub: Get scores, schedules, updates, news on your favorite players and more all in one place. Even stay up to date with Apple Watch;
- Watch games anywhere: Stream games with Apple TV Plus and watch highlights from previous games. Save your favorites and share them anywhere;
- Follow your favourites: Choose your favorite team, players and leagues and get everything you want to know about them in one convenient tab.
Ortolani’s idea is very similar to what Apple is already offering with the TV app. The company was able to create a hub of TV shows, movies, and more. combining the iTunes experience, Apple TV Plus content, and channels users can subscribe to. But with this increased focus on sports, it might make sense for Apple to unveil a standalone app or a new tab on the TV app, which could also offer Apple News+ integration.
The creator also thinks Player cards and the ability to Scroll for stats could be great additions. With the first feature, users could check any athlete’s details “with great looking player cards that include photos, stats and the latest news.” The Apple Sports app is said to pull the “latest and most accurate information straight from ESPN and display the information beautifully.”
You can take a look at Ortolani’s full concept below.
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