Newly launched short-form sports content platform Buzzer has announced its first major broadcast deal with DAZN.
The US deal will see Buzzer market and distribute live footage from boxing events covered by DAZN, with the aim of reaching a younger generation of fans.
DAZN content will be available on Buzzer in the US for instant purchase, giving fight fans the ability to purchase only the moments they want to watch.
Buzzer’s mobile platform launched in October 2021 and offers users access to personalized content recommendations. Users have the option of accessing the live action via micropayment or by authenticating their existing subscriptions to watch the moment for free.
Its partners include NBA League Pass, WNBA League Pass, PGA TOUR, NHL, FanDuel and now DAZN.
Bo Han, Founder and CEO of Buzzer, said, “This partnership with DAZN represents how Buzzer has shaped our business to be partner-centric and complementary, helping to improve the discoverability of aggregated content to drive the cross-sport engagement, net new audiences and revenue. .
“The sport of boxing is particularly suited to a platform like Buzzer, given the round-to-round format and how quickly the momentum can change, creating real-time marketing opportunities for those moments in ephemeral live. We’re excited to expand our live offerings and partner with DAZN to bring boxing content to new mobile fans and further demonstrate how our platform can complement not just channel partners, but everyone in the boxing world. ‘industry.
Robert Stecklow, Senior Vice President of Subscription Marketing for DAZN Group, said, “DAZN connects fans to the sports they love, their way – anytime, anywhere, on any device. – and that included more than 27,000 events broadcast in 2021 alone. We share a similar vision and mission as Buzzer, and are thrilled to team up with them as their first-ever multisport streaming partner. DAZN’s boxing schedule this year is bigger than ever, and Buzzer’s innovative abbreviated access model will give existing and new fight fans another way to access the boxing content they want, their way. .