Created: March 13, 2022 11:30
Tourism stakeholders and entrepreneurs have been urged to apply for assistance from the Bermuda Tourism Authority’s Experience Investment Program.
The initiative provides marketing or financial support to innovative tourism entrepreneurs and business owners whose proposals meet program criteria and align with the objectives of the Bermuda National Tourism Plan.
The BTA said the aim is to help create memorable and authentic experiences for visitors already on the island or those still in the planning stages, stimulate visitor spending and create opportunities for interaction with the inhabitants.
Applicants must provide a business plan articulating the vision, sustainability goals and marketing strategy. A panel of industry stakeholders will review the proposals alongside BTA representatives.
Submissions that incorporate food culture, authentic Bermuda history and culture presented in innovative ways, immersive environmental experiences and adventure in unexpected natural places are highly sought-after opportunities by our core visitor segments, said the BTA.
Unique on-water experiences, live entertainment series and luxury experiences marketed to visitors are particular areas of interest for the review panel.
The BTA has produced an online guide to help applicants navigate the EIP application process.
Interested winners are invited to consider idea starters targeting experiences with local artists, immersive experiences on rail trails, or transforming Bermuda’s historic forts or outdoor locations into tasting experiences with live performances.
Tashae Thompson, Director of Experiences at BTA, said, “This program is designed to boost our inventory of memorable experiences and adventures for our visitors.
“We know that some local innovators need a little more support to realize their vision, and we want to empower them through funding, marketing or collaboration opportunities.”
Last year, 20 contestants received over $215,000 in funding for their initiatives, including two live entertainment series – Buna Live in the island’s West End and High Notes on the Harbor in St George’s.
Historic tours, curated culinary experiences and a series of African Diaspora tours are among the other experiences funded by the PEI in 2021.
Applications for EIP grants will be accepted through the EIP portal for activations offered from June to December until March 31 at 11:59 p.m.
Candidates are encouraged to consult the Introduction to Experience Investing online for advice on how to complete their proposals.
For more information, email firstname.lastname@example.org.
Tourism-focused businesses can register their product, service or experience on BTAConnect, to be listed on the high-traffic, visitor-facing GoToBermuda site for wider exposure to travelers planning their Bermuda vacation.
Tashae Thompson, director of experiments at the BTA (file photo)