This milestone is particularly significant given its timing, as it comes amid the plethora of issues facing the media industry.
Sportskeeda, one of India’s leading online sports platforms, recently announced that it was ranked number two in the Comscore sports website rankings in India. This milestone is particularly significant given its timing, as it comes amid the plethora of issues facing the media industry.
Digital sports media saw a sharp drop in consumption early last year, due to the cancellation of several major sporting events around the world. But Sportskeeda has still managed to multiply its audience and set new records and is now only Cricbuzz in India.
Sportskeeda recorded its highest ever readership at IPL 2020. The website recorded 102 million unique users and 1.8 billion ad impressions between September 19, 2020 and November 10, 2020.
In 2020, Sportskeeda also became the country’s leading esports news publisher, having expanded its coverage to several different segments. Additionally, the company has had considerable success with its new video formats; series like SK Live, SK Tales, Freehit and Rubaru as well as other short and snackable sports videos have received many positive reactions from users.
Speaking about this historic moment, Porush Jain, Founder and Managing Director of Sportskeeda, said:
“Sportskeeda had humble beginnings, and it’s heartbreaking to see that today we’re in second place in the Comscore rankings for sports websites in India. It’s a tough business and a tough market, but fans of sports have delivered their verdict. Credit goes to the strong team of creators and content managers who have been with us for over a decade now! The team is more motivated than ever and this next step will only be a source of extra motivation. We will continue to focus all of our energies on delivering the most entertaining content possible to hardcore sports fans.”
Sportskeeda’s commitment to generating quality content and putting its users first at every stage has been instrumental in its phenomenal growth over the past few years. The company looks set to build on its momentum and become the ultimate platform for sports fans.