Sportskeeda recently announced that it has claimed second place in Comscore’s sports website ranking in India. This step is especially important given its timing, as it comes amid the plethora of issues facing the media industry.
Digital sports media saw a sharp drop in consumption at the start of last year, due to the cancellation of several major sporting events around the world. But Sportskeeda has still managed to multiply its audience and set new records and is now only surpassed by Cricbuzz in India.
Sportskeeda recorded its highest readership ever at IPL 2020. The website recorded 102 million unique users and 1.8 billion ad impressions between September 19, 2020 and November 10, 2020.
In 2020, Sportskeeda also became the leading publisher of esports news in the country, after expanding its coverage to several different segments. In addition, the company has seen considerable success with its new video formats; series such as SK Live, SK Tales, Freehit and Rubaru, as well as other short-lived sports snack videos, have received a lot of positive feedback from users.
Speaking about this historic moment, Porush Jain, Founder and CEO of Sportskeeda, said: “Sportskeeda had humble beginnings, and it is overwhelming to see that today we are in second place in the Comscore ranking of sports websites in India. It’s a tough business and a tough market, but sports fans have delivered their verdict. Credit goes to the strong team of content creators and managers who have been with us for over a decade now! The team is more motivated than ever, and this new step will only be a source of additional motivation. We will continue to focus all of our energies on serving the most entertaining content possible for hardcore sports fans. “
Sportskeeda’s commitment to generating quality content and putting its users first at every step has been at the heart of its phenomenal growth over the past few years. The company looks set to build on its momentum and become the ultimate platform for sports fans.
This is a partner content article in association with exchange4media
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