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Fantasy sports app TrophyRoom recently closed a six-figure bridge round and is firmly aiming to explode India’s fantasy sports market later this year. Launched as a free game in September last year, the TrophyRoom team has been busy collecting data, listening to user feedback and coming up with new features, all with the aim of disrupting a market at very strong growth but lacking in innovation. need a boost.
The round was closed with the participation of a number of angel investors and venture capital funds Maxify and Nest Tech.
“TrophyRoom ticks all the boxes now. I consider this company one of the most growth potential companies in our portfolio. The product is sticky and fun, and the next release is going to be a market mover. The timing is right. perfect,” said Soe Moe Kyaw Oo, Founder and Managing Partner of Nest Tech.
TrophyRoom lets you mix and match all the real football players from the biggest leagues and make them your own daily dream team. You then use your composition to challenge friends or strangers in one-on-one or group challenges. But the real magic happens when the real matches start. One of TrophyRoom’s unique features are Tactics Cards – playing cards that allow you to affect the score. Play the right card at the right time and be rewarded. Play it at the wrong time and get punished, the company shared.
“It’s easy to support TrophyRoom. The team has moved mountains and designed a truly unique product that oozes sporting passion. You feel it when you hold the app in your hand,” said Georg Westin, Founder and President of Maxify, in accordance with Statement of Soe Moe Kyaw Oo.
The company has spent the past few months collecting data to support its hypothesis that creating a more easy-to-grab and more engaging social experience will produce more loyal players.
“We are creating the next generation of fantasy sports, drawing on the knowledge and experience of the current generation. There is a serious lack of innovation, which leads to bland products that imitate each other to a high degree. Innovation is mostly focused on introducing new rules, rather than introducing new gameplay features, and that’s where TrophyRoom shines.Fantasy sports games are notoriously unforgiving for new players, that’s one of the most obvious, but surprisingly overlooked, problems with traditional fantasy sports products is the time there is a golden opportunity to dramatically increase user engagement during live matches, also something previously ignored by the industry as a whole,” explained Zacharias Tegefeldt, CEO and co-founder of TrophyRoom.
The company is already seeing the hypothesis pay off. Compared to a benchmark made by GameAnalytics, covering over 100,000 mobile apps, TrophyRoom has already hit retention targets that most apps never see.
“We are fortunate to have an army of very loyal early adopters as well as very good overall retention numbers. This gives us the confidence to kick the machine into high gear,” Tegefeldt added.
Although available globally, the app is attracting particularly strong interest from Indian users, who now make up around 55% of the total user base.
“We will be stepping up our adventures in India. We are now confident that this market is ready to see the next version of TrophyRoom, which we believe has the potential to disrupt the entire industry. The time is right, the product is good and the team is definitely right too,” added Tegefeldt.
He also mentions that the company is already preparing for its next funding round.