The five-year deal is aimed at securing him brand endorsements, sponsorships and providing him with meet and greet opportunities.
New Delhi, June 13, 2022: Rhiti Group, India’s leading full-service sports marketing and management company, has onboarded young and talented Indian Chess Grandmaster (GM) Rameshbabu Praggnanandhaa, for its brand management. The company announced it on June 10, 2022. Praggnanandhaa, 17, defeated Carlsen in the eighth round of the Airthings Masters rapid online chess tournament in February 2022 and recently won the Norway Chess Open, June 2022. The association Rhiti Sports and Praggnanandhaa aim to build a brand of young talent and help brands endorse him for his game. The partnership agreement is for five years. Under the agreement, Rhiti Sports will provide brand endorsements, sponsorships, and meet and greet opportunities for Praggnanandhaa. Commenting on Praggnanandhaa’s inclusion, Rhiti Tiwari of Rhiti Group said, “We are honored to have him associated. We have big plans to build his brand and also connect with millions of his fans whom he will continue to inspire with his remarkable feats in chess. Praggnanandhaa’s commitment to chess is evident with his daily routine and his love for the game. Coached by RB Ramesh, he indulges in daily practice for 5-6 hours. Praggnanandhaa is a child prodigy. Born on August 10, 2005 in Tamil Nadu, he is the fifth youngest to have won the title of Grand Master (GM), behind Abhimanyu Mishra, Sergey Karjakin, Gukesh D and Javokhir Sindarov. The Chennai-based teenager is the younger brother of chess player Vaishali Rameshbabu, who is a two-time youth chess champion. Prime Minister Modi, Sachin Tendulkar as well as many other icons of the nation. Commenting on his game and interests, Praggnanandhaa said he idolizes Vishwanathan Anand and Mangus Carlsen. “I am delighted to partner with Rhiti Group,” he added. Although Rhiti Sports needs no introduction, they have been pioneers in running cricket as a sport in India and around the world. A ton of the game’s top athletes in India and over 200 athletes across the globe and franchises have been built to its glory over the past 15 years by Rhiti Sports. Iconic brands such as MS Dhoni, CSK, Masters Champion League (Dubai) have been managed and serviced for over a decade by a highly experienced team handling all brand sponsorships and activities. Their production house under the Inspired Entertainment label is very capable of delivering quality video production like – Movies (MS Dhoni; The Untold Story, released in 2016 with FOX Star Studios. They have a strong network that will help uncover raw talents, works with established talents and brings out the best in them. Following this association, Arun Pandey – CMD, Rhiti Sports said “At Rhiti, the interest of our customers comes first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by accurately and completely meeting the needs of our customers”. Rhiti Sports has served and partnered with over 200 brands in the past and helped them establish talent partnerships.While there are legends in the game of cricket and badminton that Rhiti works with, they have recently brought in talent from the other sport p to create a larger pool of sports ecosystems. To name a few: • Women’s Cricket: Rajeshwari Gayakwad – Gayakwad (“A” Lister) was part of India’s squad to reach the final of the 2017 Women’s Cricket World Championship where she recorded top numbers bowling for India in Women’s Cricket World Cup history. • Kabaddi: Rahul Chaudhari – Rahul Chaudhari needs no introduction. India’s Kabaddi poster, also known as “The Showman”, is one of the most outstanding players in the Pro Kabaddi League (PKL). He was the first player to score 500, 700, and 800 raid points in the Pro Kabaddi League. He was a member of India’s national Kabaddi team which won a gold medal at the 2016 South Asian Games. • Taekwondo: Shivansh Tyagi – India’s No. 1 in Taekwondo, presents a new challenge at world level. His world ranking is 53.
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