Odell Beckham Jr. has had a successful career. The three-time Pro Bowl star made his career in New York City with the Giants and spent three years in Cleveland, before being traded to the Los Angeles Rams this season. Besides his new home, recent reports have revealed that OBJ and his girlfriend are expecting their first child. Take another big step for the Rams receiver this week, as he announced on Twitter today that he is taking his salary in Bitcoin.
Another week, another top athlete saying “pay me in crypto”. The list goes on.
Odell is no stranger to crypto
A quick glance at OBJ’s Twitter announcement, and you can easily see that he’s nothing new to crypto. Earlier this year, OBJ landed her CryptoPunk profile picture.
It’s a NEW ERA and to start, I can’t wait to announce that I am taking my new bitcoin salary thanks to @CashApp. TO ALL MY FANS, no matter where you are: THANK YOU! I also return a total of $ 1 million in BTC rn. Deposit your $ cashtag w. #OBJBTC & to follow @CashApp NOW pic.twitter.com/ds1IgZ1zup
– Odell Beckham Jr (@obj) 22 November 2021
Now, in partnership with Cash App, OBJ will receive its entire Rams 2021-2022 contract in Bitcoin. Plus, both will offer Cash App users $ 1 million. It’s a two-part promotion that Cash App is no stranger to, as the Square-owned mobile payment platform has rolled out a very similar promotional piece with Green Bay Packers quarterback Aaron Rodgers in recent weeks. . Cash App has been particularly aggressive this year to gain traction in streamlined P2P crypto transactions, and has turned to traditional sports to ensure a stronger positioning in the market.
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Bitcoin has quickly become a staple in many sports stars portfolios. The storied crypto has had a pullback in recent weeks, but still exceptional performance over recent months. | Source: BTC-USD on TradingView.com
Sports engagement in crypto this year has been massive. Athletes, leagues and teams have made deals left and right. The new opportunities that are coming to life in college sports with name, image and likeness legislation have also opened doors with crypto.
The growing list of NFL athletes (and major league athletes in general) is getting too long to cite. New York Giants running back Saquon Barkley announced earlier this year that he would take all of his marketing income from crypto. Jaguars rookie quarterback Trevor Lawrence was a relatively early precursor, signing with Blockfolio in April. Tom Brady has, of course, become one of the biggest figures in sports to embrace crypto as well. This list is far from exhaustive, so it’s safe to say that Odell is in good company.
Interested in more content like this? Every Sunday, we cover the entire last week of cross-collaboration between sports and crypto in the “Sports Slice”.
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Featured image from twitter.com/obj, Charts from TradingView.com The writer of this content is not associated or affiliated with any of the parties mentioned in this article. This is not financial advice.