Nigeria presents new growth opportunity for Koo app

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Koo, India’s multilingual micro-blogging platform, is strengthening its presence in Nigeria, one of the largest economies on the African continent. The Made-in-India app allows people to express themselves in their native language without the need for an English translation. In India, the Koo app facilitates seamless interactions in Hindi, Kannada, Tamil, Telugu, Marathi, Bengali, Assamese, Gujarati and English, with many more languages ​​to be launched in the future. Similar to India’s linguistic and cultural diversity is that of Nigeria, which is home to over 500 indigenous languages ​​such as Igbo, Hausa, Yoruba, Fulani, Tiv, etc. This multilingual factor, in addition to Nigeria having the highest GDP in Africa, is the main reasons why Koo has rolled out its innovative features in the country, which is the platform’s first international foray outside of the country. India.

Although currently available in English, which is the official language in Nigeria, the Koo app will leverage the native language base to enable users in the African nation to connect, initiate and hold conversations in their language. kindergarten. The platform is evolving at a rapid pace in Nigeria as it understands the cultural nuances of the country to provide an immersive language experience for Nigerian users just like in India.

Koo, an inclusive platform, was launched in March 2020 with a new approach to microblogging and a mission to bring people from diverse linguistic backgrounds together on the internet. In October 2021, the platform crossed 15 million downloads, with users, including prominent figures, engaging on topics such as sports, entertainment, politics, literature, social issues, and more. .

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