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IISM launches Pathbreaking India’s first-ever sports marketing book

Mumbai, Maharashtra, India (NewsSee) • Authored by renowned sports marketer Vinit Karnik, the book is the first in a series to be launched as part of a knowledge series. India’s first ever book on sports marketing in the country as part of a series that will aim to enrich students with industry knowledge. The first book titled “Business of Sports: The Winning Formula for Success”, written by VinitKarnik, Head-Sports, Esports and Entertainment at GroupM South Asia, was launched on Monday by Hon. Shri Bhagat Singh Koshiyari, Governor of Maharashtra. The book was published under the Popular Prakashan banner. IISM, founded by former Indian international cricketer Nilesh Kulkarni, has been a pioneer in sports management studies for about 12 years. At a sparkling reception, the book was released by the Honorable Governor in the presence of Mr. Kulkarni, also the founder of IISM, and Mr. Harsha Bhatkal, publisher of Popular Prakashan. The Honorable Governor congratulated the author and IISM on the launch of the book. “The book is an excellent initiative by the author and IISM. In life we ​​have to have a mission and sport can be just that for us as a nation. In the 75th year of our great nation’s independence, this book is timely. In Amritkal, I hope this book will prove to be the nectar the sport in the country needs. “The sports business in India is booming. There is a strong demand for skilled managers and professionals who are passionate about the sport, as well as the business acumen to make these efforts a financial success. This is our humble first attempt at a series of materials that we plan to launch in the coming months for the student community and the industry at large in all aspects of sport,” Mr. Kulkarni said. “The book focuses on the business side of the sport and the various industry verticals. It’s a book about India, written by an Indian for an Indian sports market. It therefore has the potential to be reference material for all professional sports people in the country. The book is available for purchase at the nearest bookstores. Additionally, those interested can order the book online at: and For his part, the author, Mr. Karnik, was delighted to be able to share his knowledge with the whole community. “Major competitions in the country have become great avenues for sponsorships, media engagements and other brand development opportunities. As business processes become more structured every year in the industry, I see the emergence of marketing sports as a subject with a lot of real applications in an Indian context,” Mr. Karnik said. “I tried to apply the basics of marketing and explained in the best possible way how to use them in the field sport with a particular focus on India. This book will especially help Indian students to relate to it so that these principles can be applied seamlessly. Publisher Harsha Bhatkal was also keen that the book’s teachings could be used in an Indian context. “We have published sports books in the past. But it is the first unique concept of its kind where the book is both a fantastic read and also a reference material for knowledge. I’m sure anyone connected with the sport will swallow the book with both hands. In the coming months, IISM will make landmark announcements on future books covering various aspects of sports from an Indian perspective. Stay tuned for further announcements. About IISM To ignite interest in sports and the playing field in future generations of this new India, former Indian cricket team bowler, Nilesh Kulkarni and his wife Rasika Kulkarni founded the International Institute of Sport Management (IISM) within the year. 2010. IISM was awarded the ‘Rashtriya Khel Protsahan Puruskar’ in 2020. For the past three years, IISM has been the knowledge partner of the ”Khelo India” program and contributed to the preparation of SOPs for the Khelo India Youth Games and the Khelo India University Games. Nilesh Kulkarni, the founder and director of IISM, served as the captain of the Mumbai Ranji team. He represented India in cricket on several occasions and also contributed to county cricket in the 90s. He holds the unique record of taking a wicket on the first pitch of Test Cricket for India. Till date, 1800 IISM students are making a name for themselves while making the country proud by becoming sports management professionals across the globe. In April 2022, IISM also launched a brand new Bachelor of Sports Science (BSS) course aimed at imparting knowledge of sports science in the country. About the Author Vinit Karnik Vinit Karnik has over 25 years of experience in media, entertainment and sports management. He tried leadership roles in areas related to business growth and strategic thinking. A marketer and team player at heart, Karnik has built a reputation for being an industry thought leader, driving business results and building long-term relationships with leading stakeholders. In a diverse market like India, he has skillfully navigated the dynamics of emerging markets and contributed immensely to the evolution of sports management and consulting, media strategies and the entertainment industry. He is therefore the best professional to comment on sports marketing in India, its development, trends and future opportunities. REP REP

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