Visitors to Enjoy Free Samples of Idahoan’s Best Products – Buttery Homestyle®, four cheeses and stuffed in the oven® Mashed potatoes. Plus, guests can participate in festive potato-themed experiences, including an interactive “Mash a Potato” arcade game and a potato cornhole. They will also have the option to take their followers on the journey by capturing a shareable selfie as a “couch potato”.
The ‘Mashed in America’ Tour will kick off its fantastic adventure at the NASCAR Cook Out Southern 500 at Darlington Raceway in Caroline from the south to September 4 and 5, with stops on additional NASCAR tracks, including Richmond International at Virginia to September 10 and Bristol Motor Speedway at Tennessee September 16. Other exciting stops on the tour throughout the year include the CMA Fest at Nashville, NFL and NCAA games and Musikfest in Pennsylvania.
“At Idahoan Foods, we’re passionate about spreading our love of mashed potatoes,” said Wes Myer, director of retail marketing, Idahoan Foods. “When it comes to Idahoan products, tasting is believing! We are delighted to invite both loyal customers and future fans to enjoy free samples of Idahoan Mashed Potatoes on the Mashed in America Tour. ”
Idahoan starts with 100% real Idaho potatoes from local producers, then wash them, peel them, boil them and mash them just like you would at home. After each batch cooks, they simply dry the mashed potatoes so they’re ready to bake in minutes.
Mashed Potato Cups are ideal for those who want to enjoy the best of Idahoan in an ultra-convenient package. Serve them as a quick snack or even as a nutritious and tasty side dish for a meal!
Idahoan Foods is working with experiential agency Entertainment 3Sixty to produce the experience. For more information on the visit, visit www.idahoan.com/tour and follow Idahoan Foods on Facebook, Instagram and Twitter.
About Idahoan Foods, LLC.
Combining a full service network of professionals from field to fork, Idahoan® is a leading manufacturer of value-added products. Its potato processing plants and nationally recognized retail, restaurant and warehouse club brands, along with close relationships with its growers, enable Idahoan Foods to provide a superior quality and value to its customers. For more information visit www.idahoan.com.
About 3Sixty Entertainment Inc.
Founded in 2009, Entertainment 3Sixty Inc lives, eats, sleeps and breathes experiential marketing. Their passion is bringing their brand partners to life and connecting with consumers one on one, in real time, in the real world. Meticulous attention to detail, world class execution and white glove customer service are the foundations of every project as they connect with consumers’ hearts and minds one experience at a time. From NYC to LA, UK to EU, their global experience knows no bounds. All the experience of major agencies and mainstream media, but with the attention you only get from a store, Entertainment 3Sixty Inc!
SOURCE Idahoan Foods