Fox Corp. bought Clay Travis‘ Outkick self-proclaimed “Fearless Sports Media Company”. The acquisition was announced by Lachlan Murdoch Wednesday afternoon during the Fox Corp. earnings call.
Murdoch: Fox will buy Clay Travis’ ‘Outkick’ website
— Brian Steinberg (@bristei) May 5, 2021
Travis founded the company in 2011, building a more conservative response to sports coverage, in response to what many consider ESPN’s more left-leaning leanings. Terms of the sale were not disclosed, but Travis acknowledged the deal in a press release.
“Outkick was born out of my passion for producing bold, knowledgeable and entertaining content about sports, news and, more recently, sports betting. With the power of Fox behind us, we look forward to continuing the commitment Outkick’s unwavering commitment to this mission, as well as further accelerating our audience growth and continuing to lead the sportsbook affiliate category,” said Travis.
Fox and Travis already have a solid relationship. Travis’ is a regular contributor to FS1 Live Fox Bet and his morning radio show airs on Fox Sports Radio, with more than 300 affiliates across the country.
Travis’ radio show reaches more than 10 million listeners each month, while the less than a year-old Outkick podcast network already averages more than four million monthly downloads.
Outkick has touted significant traffic growth in recent years as Travis’ unfiltered takes and willingness to challenge mainstream media have attracted expanding audiences. The site has exceeded its original sports focus, now including news, culture and gambling with a growing number of journalists.
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