FC Barcelona football club has signed on Spotify as title sponsor in a deal that will bring the music streaming platform’s name to the La Liga club’s shirts and stadium.
As part of the partnership, Barca’s stadium will be renamed ‘Spotify Camp Nou’ in the first instance of the club adding the name of a title sponsor, Sweden-based Spotify announced on Tuesday. Financial terms of the deal were not disclosed, but a report https://www.Reuters.com/lifestyle/sports/barcelona-spotify-agree-sponsorship-deal-worth-280-mln-euros-report -2022-02-07 Catalan radio station Rac1 last month pegged the value of the sponsorship deal at 280 million euros ($306.49 million).
Spotify did not immediately respond to a request for comment on the terms of the deal. From July 1, the Spotify name will appear on the front of Barcelona men’s and women’s team shirts and training kits for the 2022/23 season and for the next four seasons.
The companies also plan to use the stadium to promote the work of musical artists to club viewers. Barcelona’s squad list includes some of the biggest stars in European football, including Gerard Pique and Memphis Depay. Six-time Ballon d’Or winner Lionel Messi left the club last year in a shock move to Paris Saint-Germain.
Barca count Nike, Japanese retailer Rakuten and Turkish company Beko as their main sponsors, according to their website. Rakuten has sponsored the men’s team since 2017 while tool manufacturer Stanley Black & Decker became the official shirt sponsor of the women’s team in 2018. ($1 = 0.9136 euros)
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