Apple has recently invested more in sports content. This year, the company struck a deal with Major League Baseball to stream games every Friday on Apple TV+. As rumors suggest this is just the beginning, the designer Parker Ortolani made a concept by imagining a dedicated Apple Sports app for iOS and watchOS.
Apple Sports app
The main idea of an Apple Sports app is to bring together everything related to sports in one place, including not only matches to watch, but also news, scores, interesting facts about teams and players , And much more. Ortolani describes the idea as an “ultimate sports center”.
The app concept is heavily inspired by the Apple TV and Apple News apps. In Parker’s vision, the app would provide easy access to sports content from Apple TV+ and also from third-party providers like ESPN, so users could find it all in the same app. The idea is the same as having Apple TV+ and third-party channels together in the Apple TV app.
But the Apple Sports app would offer much more than just access to video content. The concept shows how Apple could use Apple News to allow users to follow news from their favorite sports, leagues and players with curated content directly from the Apple Sports app.
Ortolani is also considering player cards with detailed information, as well as real-time updated scoreboards for times when you can’t watch the matches – which seems perfect for Apple Watch users. “Choose your favorite teams, players and leagues and get everything you want to know about them.”
There’s more to come
With iOS 16, Apple unveiled a new way for users to track game scores and a brief summary of important events right from the iPhone lock screen. This feature will be available later this year with iOS 16.1.
The company is said to have negotiated the broadcast rights for the NFL, and Apple is also reportedly interested in bidding for domestic broadcast rights to the UEFA Champions League. On top of all that, Apple has announced an exclusive deal with Major League Soccer starting in 2023.
With all of that in mind, it’s not hard to imagine that Apple will eventually introduce a dedicated sports app. What do you think of this idea? Let us know in the comments section below.
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