- Locker, an innovative new sports app, gives fans a unique platform to consume content about the sports and teams they love, from sources they trust.
- The Phase 1 release customizes sports news and stats from over 300 global publishers, with Phase 2 seeing Locker roll out video and audio capabilities in early 2022.
- The premium service, Locker Pro, will be the first marketplace for fans to purchase micro-subscriptions to the sports sections of some of the best sports publishers in the world.
- Participating in Techstars Sports Accelerator in 2020 (Indiana, USA program), it is the first Irish sports company to be selected for Techstars Sports.
- Locker has secured over $ 800,000 in pre-seed funding led by Techstars Sports & WDC
- Currently raising a funding round of $ 1.5 million to continue product development and the initial phase in the United States in 2022.
Dublin and Indiana, November 11, 2021: Locker [getlocker.com], the Irish and Indian sports start-up plans to raise $ 1.5 million in the coming months. In June 2021, the company announced its first pre-seed round of $ 800,000.
Founded in 2020, Locker is a mobile platform designed to bring personalized sports content directly to fans from trusted sources. After launching into the Irish market in recent weeks, the company now has its eyes set on the United States and is raising new fundraising to facilitate product development and a launch in the United States in 2022.
Ross O’Dwyer, CEO, Locker
Locker provides users with a single app to find and use stories and stats on the topics they love, from vendors they know and trust. It uses machine learning and trust aggregation to bring together hundreds of the world’s most trusted publishers, delivering the latest trending and reliable news, tailored to the user’s sporting tastes. The first phase of the app provides users with free sports news and statistics content, with video and audio feature updates being rolled out to users in the second phase. Locker is free for sports fans to download and use.
Additionally, in early 2022, Locker Pro, the app’s premium service, will allow fans to subscribe to individual sports sections of some of the world’s top paywall publishers, rather than having to pay for the entire amount. their offer. This is a new approach to micro-subscriptions in publishing.
A team with a proven track record in sports publishing, subscriptions and betting.
The start-up was founded in 2020 by Ross O’Dwyer – the former CEO and co-founder of Irish sports publisher Pundit Arena, along with Brian Quinn, the former sales and marketing director of Setanta Sports and Eir Sport. Along with Wayne Muller, the former technical director of fantasy sports app Jock Mkt, they have over three decades of experience in the sports media and subscription industry.
In July 2020, they were the first Irish sports company to be accepted into the prestigious Techstars Sports Accelerator program in Indianapolis. This highly competitive acceleration program is designed for sports technology companies focused on the future of sports, and less than 1% of applicants are accepted. Locker was also accepted into the Sportradar Acceleradar program and won the Google Adopt-a-Start-up program in May this year, which aims to further accelerate the growth of high potential start-ups.
As Locker builds a personalized platform for users, the team is focused on providing a unique product and tools for publishers to maximize their revenue, understanding and fan growth. Connecting premium publishers with fans they’ve never reached before is a key initial goal for this partnership-driven team.
Over the next few months, Locker will announce a series of innovative partnerships with some of the world’s largest rights holders and media houses.
The innovative start-up works with both paid and free content providers to maximize their return on the content they already produce, while providing personalized analytics to understand their user base.
Ross O’Dwyer, CEO of Locker, said: “At Locker, we are passionate about great sports journalism. There is a world of brilliant sports content, the frustrating part is how we consume it. Why do sports fans have to travel to so many places every day to find their favorite content? Whether it’s news websites and league apps, social platforms and podcast apps, it’s hard to switch between locations and keep looking for what you really want. It shouldn’t be that way. Our mission is to provide the personalized world sports fans deserve, through a unique, free app where fans can easily find and consume the stories they need to see sources they trust. Locker puts the power back in the hands of the fan. ”
“Locker is not another content creator, in fact, as a tech company we don’t create any content, but rather they work with publishers to support growth, providing transparency, insight and solutions that ‘they don’t get elsewhere. We care about supporting quality sports content and journalism locally, nationally and internationally, and we will work with our partners to create a sustainable platform for all stakeholders. ‘
Written content and stats are just the start of our journey. We look forward to adding audio, video, live sports, and other essentials in the coming months to create a full sports experience. We’re also thrilled to have such great investors, partners and mentors who believe in our vision to transform this space. ”
Partnering with other technology innovators has also been essential for Locker to realize its vision. Alongside Sportradar and Stats Perform, two of the world’s largest providers of sports statistics, Locker also works alongside Ireland-based Newswhip. Newswhip’s technology tracks and predicts the impact of millions of articles in real time and allows Locker to recommend the hottest sports articles as they start to come out, so sports fans don’t Never miss the headlines that matter.
We believe this will change the way fans consume sports news.
“We’re excited about the launch of Locker, which we believe will change the way fans consume sports news,” said Jordan Fliegel, CEO of Techstars Sports Accelerator. “It’s a great founding team that includes sports fans, publishers, advertising and subscriptions. Locker has been a great addition to our sports accelerator in Indianapolis, which has particularly thrilled our partners around the US opportunity, including the Indiana Pacers (Pacers Sports & Entertainment), NCAA and Indianapolis Colts.
For more information, please contact
Andrew Pierse, Product Manager and Co-Founder at Locker ([email protected])
Cyril Moloney, Teneo, Phone: 00353860479462 or email: [email protected]
Notes to editor
Founded in 2020, Locker [getlocker.com] is changing the way fans consume sports media, through personalization, aggregation of content from hundreds of publishers and trusted partners, providing the latest trending and reliable news tailored to the user’s sporting tastes. Locker makes it easy to find information about your favorite sporting interests and saves you time. Locker provides users with a single app to find and use stories on the topics they love, from vendors they trust.