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Caesars Sports app will soon replace bookmaker William Hill Sportsbook

By May 5, 2021January 25th, 2022Sports app

Sports betting William Hill will soon be no more, and the Caesar Sports app figures to enter the current and future legal online sports betting markets in the United States as a leading player.

Following a nearly $4 billion purchase of William Hill in April, Caesars Entertainment plans to dissolve the popular British brand in a bid to launch legal sports betting in the US with the Caesars Sports app. as a motor.

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During a first quarter earnings call earlier this week, Caesars Entertainment CEO Tom Reeg outlined his company’s ambitious plan. In particular, he noted the strong link between spend and market share, which means that when Caesars finalizes its plans and begins its rollout in the coming months, it will likely emerge with one or two hits of aggressive advertising campaigns and new player acquisition programs. .

While Reeg pointed to the company’s positive cash flow in the first quarter, cash freed up in the planned sale of non-U.S. assets will likely be used as part of funds allocated to what is an aggressive anticipated spend.

End of William Hill sports betting, Caesars Sports app coming soon

There are a few different dynamics to consider following the William Hill acquisition by Caesars. William Hill has become a factor in US legal sports betting markets such as New JerseyTennessee, Colorado and Virginia, but never realized its full potential, perhaps in part due to the distractions of ongoing negotiations surrounding the eventual sale.

Despite the occasional local market promotion and $2,021 risk-free bet that was available in select markets earlier this year, William Hill simply didn’t have the firepower or focus to pass some of its competition. However, with Caesars now in charge, there are a few reasons to think that a change in the power structure could be on the horizon.

As Caesars strives to launch its all-new sportsbook platform in the coming months, possibly before or during the 2021 NFL regular season, it will enjoy some unique benefits.

NFL Partnership

Along with DraftKings and FanDuel, Caesars is now one of three exclusive NFL betting partners. It will also hold the new naming rights to the New Orleans Superdome. This should add some serious weight to the brand, and as the NFL season progresses, its proximity to NFL products is driving significant interest in its sportsbook app.

Additionally, Caesars also has an agreement with ESPN to serve as their exclusive odds provider, which is no minor detail. Such brand exposure to an enthusiastic NFL (and NFL betting) audience will help raise its profile as its initial push into established and emerging markets begins.

Why the Caesars Sports app will matter

In short, Caesars, one of the largest gaming brands in the United States, is going all out in the emerging online sports betting market. The company can also look to rival operator BetMGM and its early returns, particularly in the Michigan market where it initially thrived, as a model for success.

With key partnerships in tow and a willingness to spend, Caesars has the chance to provide an exciting alternative with its rebranding in already established markets and racing into states that have yet to go live. .

william hill

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    CAESAR VIRGINIA

  • $1,001 MATCH BET

    CAESAR COLORADO

  • $1,001 MATCH BET

    CAESAR MICHIGAN

  • $1,001 MATCH BET

    CAESAR INDIANA

  • $1,001 MATCH BET

    CAESAR NEW JERSEY

  • $1,001 MATCH BET

    CAESAR TENNESSEE

  • $1,001 MATCH BET

    CAESAR ARIZONA

  • PRE-REGISTRATION! $100 BONUS!

    CAESAR LOUISIANA

  • $1,001 MATCH BET

    CAESAR IOWA

  • $300 SIGNUP BONUS, $3,000 BET MATCH

    CAESAR NEW YORK