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Boyd Gaming Unveils New Mobile Sports App

By September 9, 2020December 26th, 2021Sports app

Casinos are always cobbling together ideas to improve their properties and improve the customer experience.

It’s no surprise, then, that Boyd Gaming chose to improve the look and feel of its B Connected mobile sports app.

Boyd has teamed up with IGT, which offers its PlaySports technology, to give the B Connected app a new look, just in time for the NFL season.

Boyd didn’t want to change the brand recognition, just the product itself. And the changes are noticeable. The menu is larger with prop bets and in-game betting opportunities. Graphics are sharper and easier to read with faster score updates. Overall, the app is easier to navigate and use.

“Mobile and in-game sports betting are more popular than ever, so the new and improved B Connected Sports app is timely,” said Bob Scucci, vice president of running and sports operations at Boyd Gaming. “With B Connected Sports, we have created a mobile experience that is both easy to use and unmatched in its selection of betting options, making it one of the most robust sports betting products in the State of Nevada. . “

Scucci said the app’s new look has been in the works for some time.

“We started planning for this in January,” Scucci said. “But then the (coronavirus) pandemic hit and we were on hiatus for a few months. But getting that out in time for football is remarkable and that was our goal. “

Scucci said that not only is the look attractive, but the larger menu and the ability to make in-game matches and bets are made easier with the new app.

“The user interface is great and the graphics are great,” he said. “But I like the extended menu the best. We can offer sports that we couldn’t do before, like rugby and darts.

Although B Connected has had a sports betting app for some time, it has an opportunity not only to retain its existing customer base, but also to market new customers.

“If you already have an account with us, your balance has been transferred to the new app,” said Scucci. “You may need to enter and update some of your personal information, but for all intents and purposes you are good to go and use the new app. “

The rollout of the new B Connected sports app was the first in a phased plan. When Phase 2 launches in November, look for special promotions and sign-up incentives, as well as a potential unique wallet for horse racing and sports.

“The target is for November, but part of it depends on state regulators,” Scucci said. “But we did a smooth rollout so that we could be ready for the start of football, which we were able to do. The folks at IGT and our folks have done a great job preparing us.

IGT recently announced a partnership with FanDuel, which currently does not do business in Nevada but also has a relationship with Boyd Gaming. Could the IGT-Boyd deal allow Boyd and FanDuel to join forces in the Silver State?

“FanDuel is one of our partners and we are always looking to do things with them,” said Scucci. “At this time, there are no plans to do business with FanDuel in Nevada. But it’s always open to change.

Despite the fact that sports betting is limited to the number of patrons that can congregate at Boyd properties, and anywhere in Las Vegas for that matter, Scucci expects the bets on the app to be huge for the NFL.

“I expect this to be our biggest NFL season in terms of in-app betting,” he said. “With the betting in the game and the ease of doing it, I think it’s going to be really big.

“That’s why we wanted to be ready to launch the new app. The timing couldn’t be better.