Supponor has revealed that its Air virtual advertising technology will be used in more than 2,500 sporting events in 2022/23.
It has already featured in the German Super Cup and England Community Shield, and will continue to be used by La Liga, Bundesliga, Serie A, Ligue 1 and other domestic leagues in Europe, America North and Australia. UEFA continental club competitions also use it across Europe.
In particular, his usage in the Bundesliga is expected to at least double compared to the 2021/22 season. Supponor also recently signed an agreement with Bundesliga side Wolfsburg to introduce and implement virtual advertising in their stadium.
James B. Gambrell, Supponor CE, said, “We look forward to the start of the 2022-23 season with great excitement. We are proud to support our partner clubs, leagues and sports federations by providing flexible, sustainable and cost effective virtual advertising solutions through our innovative Supponor AIR® technology. With Supponor AIR®, we dramatically increase the value of marketing rights and provide new business opportunities for rights holders in live sports.
Supponor Air is completely software-based and uses artificial intelligence and machine learning to deliver virtual placement or live replacement advertising.
permanent broadcasting and communication infrastructure