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December 2019

NFL fans streamed over 600 million minutes on the Yahoo Sports app

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DDSports ShotTracker technology can extend from basketball to soccer and other sports

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Andrew Cohen


DDSports, the parent company of the ShotTracker sensor basketball system, is exploring plans to expand its tracking technology to other sports, including soccer. ShotTracker currently captures shot analytics for 60 college basketball programs, including all of the men’s and women’s teams from the Big 12 and Mountain West conferences.

“We do quite a bit of testing in football and looking at other sports,” DDSports co-founder and president Davyeon Ross said at the Sports Business Journal’s Dealmakers In Sports conference in New York on Wednesday. “We are currently doing more extensive testing with football and have initial discussions with some of the sports to enter the market.”

ShotTracker the current basketball system involves sensors built into game balls, players’ shirts and also inside arenasto track over 70 shooting stats that can be viewed on iPad by coaches and players during matches. Another point of future growth for DDSports will be the sharing of its real-time data with sports betting companies.

“We know we can strengthen a whole level of play that has never been seen before,” said Ross. “Were [currently] make integrations to prepare for these opportunities.

Ross has admitted that his company’s gaming ambitions will, at least initially, be more focused on the professional level than the college space. A professional team already partner of ShotTracker is the Phoenix Suns of the NBA. ShotTracker has made deals with networks like ESPN and CBS to display their stats on college basketball shows, and Ross sees more lucrative opportunities to capitalize on data at the college level rather than in professional leagues.

“It’s harder to work in college because they’re so fragmented,” he said. “But once you are able to capitalize on that market, the cap is removed. Because you are not just a technology partner, you are a technology and data marketing partner. You can get license fees all day, but the marketing part [is] where you come together to say, ‘How can we use this data? When you work with the leagues, they’re like, ‘Okay you’re a salesperson, give me the data, I’ll make all the money’. So there is a very different dynamic.

Jason Garrett and the Cowboys take on the bears on the Yahoo Sports app

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Dallas Cowboys owner Jerry Jones had something positive to say about coach Jason Garrett this week.

“Jason Garrett will coach in the NFL next year,” Jones told 105.3 The Fan this week.

And everyone was wondering which team Garrett would coach for. Yes, it is embarrassing.

The rest of this season will be strange for the Cowboys. Everyone seems to know Garrett is likely to be fired – people have already speculated but it looks like it’s not a drill – but the Cowboys are still likely to win an NFC East title. Their bizarre season continues as the Cowboys play the Chicago Bears on Thursday night, a game that can be streamed live on the Yahoo Sports app.

[Watch live NFL games on the Yahoo Sports app, here’s how]

The Bears are a big disappointment after winning an NFC North Championship. Chicago spends its days tearing up coach and quarterback, the Bears have next to no chance for the playoffs… and they still aren’t the biggest train wreck of Thursday’s game.

Cowboys Still Run NFC East One Way Or Another

If the Cowboys were in a better division, it seems likely Garrett would have left already. But because the Cowboys play in what’s in the talk as the worst division since the NFL moved to a 16-game schedule over 40 years ago, they can’t give up the season.

Jones has a way of saying things that seem to contradict the last thing he said. He praised Garrett this week saying he was a good coach and “one of the smartest coaches.”

“Glad to have him,” Jones told 105.3 The Fan. “He’s the guy for the job.”

Maybe the guy for the job the rest of the season if the Cowboys can turn things around before January. Garrett will likely be sidelined for a home playoff game. The Cowboys have a 76.6% chance of winning the NFC East, according to Football Outsiders.

And wouldn’t it be something if Garrett and the Cowboys made a playoff run?

Dallas Cowboys head coach Jason Garrett calls from the sideline during the first half of an NFL football game against the New Orleans Saints in New Orleans on Sunday, September 29 2019. (AP Photo / Butch Dill)

Cowboys, both bears 6-6

The Cowboys and Bears are each disappointing, but in their own way.

The Cowboys are 2-6 against non-NFC East teams, and those two wins were against Miami and Detroit, two teams with three wins. They just weren’t good enough to beat the top teams, which is surprising given their talent and quarterback Dak Prescott having had a great year. The Cowboys are in the top 10 for yards gained, yards allowed, runs scored and runs allowed and are still 6-6. They have lost a lot of close matches. That’s why Garrett’s seat is beyond hot.

In Chicago, the problems are more glaring. Quarterback Mitchell Trubisky didn’t play well, which led to coach Matt Nagy being more conservative with his play calls, which made things worse for Trubisky, and the defense all the time took of hindsight. Kicking is always a problem too. Everything that went well for the Bears in a great 2018 season has gone wrong this season.

The Bears still have a small shot at making the playoffs, but a lot would have to go well. The Cowboys are practically backing down in one place because the Eagles keep giving it to them. You’d think a 6-6 team would be in a bind in Week 14, but the number of games the Cowboys lost doesn’t seem to matter. No matter what they do, they still retain the top spot in the NFC East. And apparently, regardless of how the Cowboys end the regular season, Garrett will remain head coach and coach in the playoffs.

I told you, this Cowboys season is weird.

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Frank Schwab is a writer for Yahoo Sports. Do you have any advice? Email him at [email protected] or follow him on Twitter! Follow @YahooSchwab

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