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October 2019

Study: DAZN is the first income-generating sports app

By Sports app

The DAZN sports streaming subscription platform has been named the producer of the world’s best revenue-generating sports app, according to a Sensor Tower study.

The State of Sports Apps report from the mobile app marketing intelligence firm placed DAZN at the top of its rankings for the first half of 2019, up one spot from last year.

ESPN, a Disney-owned sports media company, saw its app jump five spots to second on the list. Last year’s number one, Major League Baseball (MLB) At Bat app fell to third place. The official National Basketball Association (NBA) app was fourth, while onX Hunt, the GPS hunting app, was fifth. The two lost one position each in 2018.

Other notable official apps in the top ten included the Ultimate Fighting Championship (UFC), Eurosport Player, and the National Hockley League (NHL).

DAZN’s position at the top of the list follows a previous study released in June by Sensor Tower that showed its app achieved 950% year-over-year revenue growth, making it the app. most profitable sports car in the world in May. For that month, the app generated nearly $ 11.5 million in revenue, more than nine times its May 2018 revenue.

DAZN got a boost by setting new streaming records, including for its Italian service in the Milan derby between Serie rival Inter and AC, and securing high-profile events including the boxing match between the stars of YouTube KSI and Logan Paul.

The Sensor Tower report, which studied global revenue trends in the industry from Q1 2016 to Q2 2019, also found that net revenue growth accelerated in 2017 and 2018 and growth remained strong. in 2019. Overall, sports applications are expected to exceed US $ 100 million in 2019. Q3 2019 net revenue.

He also found that Google Play Sports app revenue grew faster than Apple’s App Store. Sports apps revenue on Google Play nearly doubled year-over-year to $ 23.7 million in the second quarter of 2019.

Despite this, the App Store still accounted for 74% of sports app revenue between the two stores in the quarter. In addition, App Store sports apps revenue grew 70% between 2017 and 2018. According to Sensor Tower, this rate is expected to slow to 23% of the compound annual growth rate (CAGR) over the next five years, with net revenues reaching US $ 520. million by 2023. Net revenue is expected to exceed $ 250 million in 2019, with sports apps bringing in nearly $ 125 million in the first half of the year.

Sports apps revenue on Google Play is expected to have a similar CAGR to the App Store at 22% to reach $ 151 million by 2023. However, according to the report, this reflects lower growth in revenue per download. given the expected higher download growth for Google Play than the App Store.

Overall, Google Play’s sports app revenue is expected to grow 45% year-over-year in 2019. That’s less than the 78% year-over-year growth seen in 2018. .

The OTT mobile platform beats ESPN as the top-grossing app in the first half of 2019.

The DAZN sports streaming subscription platform has been named the producer of the world’s best revenue-generating sports app, according to a Sensor Tower study.

The State of Sports Apps report from the mobile app marketing intelligence firm placed DAZN at the top of its rankings for the first half of 2019, up one spot from last year.

ESPN, a Disney-owned sports media company, saw its app jump five spots to second on the list. Last year’s number one, Major League Baseball (MLB) At Bat app fell to third place. The official National Basketball Association (NBA) app was fourth, while onX Hunt, the GPS hunting app, was fifth. The two lost one position each in 2018.

Other notable official apps in the top ten included the Ultimate Fighting Championship (UFC), Eurosport Player, and the National Hockley League (NHL).

DAZN’s position at the top of the list follows a previous study released in June by Sensor Tower that showed its app achieved 950% year-over-year revenue growth, making it the app. most profitable sports car in the world in May. For that month, the app generated nearly $ 11.5 million in revenue, more than nine times its May 2018 revenue.

DAZN got a boost by setting new streaming records, including for its Italian service in the Milan derby between Serie rival Inter and AC, and securing high-profile events including the boxing match between the stars of YouTube KSI and Logan Paul.

The Sensor Tower report, which studied global revenue trends in the industry from Q1 2016 to Q2 2019, also found that net revenue growth accelerated in 2017 and 2018 and growth remained strong. in 2019. Overall, sports applications are expected to exceed US $ 100 million in 2019. Q3 2019 net revenue.

He also found that Google Play Sports app revenue grew faster than Apple’s App Store. Sports apps revenue on Google Play nearly doubled year-over-year to $ 23.7 million in the second quarter of 2019.

Despite this, the App Store still accounted for 74% of sports app revenue between the two stores in the quarter. In addition, App Store sports apps revenue grew 70% between 2017 and 2018. According to Sensor Tower, this rate is expected to slow to 23% of the compound annual growth rate (CAGR) over the next five years, with net revenues reaching US $ 520. million by 2023. Net revenue is expected to exceed $ 250 million in 2019, with sports apps bringing in nearly $ 125 million in the first half of the year.

Sports apps revenue on Google Play is expected to have a similar CAGR to the App Store at 22% to reach $ 151 million by 2023. However, according to the report, this reflects lower growth in revenue per download. given the expected higher download growth for Google Play than the App Store.

Overall, Google Play’s sports app revenue is expected to grow 45% year-over-year in 2019. That’s less than the 78% year-over-year growth seen in 2018. .